I recently came across this website selling time tracking & billing software. What drew my attention was when I scrolled to the bottom section "What others say about us". I immediately recognized the style of photography as being stock portraits. Initially I wanted to perform a Google image based search, but right after I copied the image URL of the first portrait I realized they did not hide it very well:
Clearly this is a stock photo from iStock. Personally I find this very distasteful - associating a false, probably superior and more likeable photo with a real person's statement. Well, that is assuming those testimonials are not fake, either. That is the problem with trust - you crack it then the whole thing comes tumbling down.