March 29, 2011, 10:56 a.m.

Mechanical watches

Anyone who knows me would know I have a knack for innovation, for technology and for fine craftsmanship. I recently replaced my awesome but too heavy Seiko Arctura Kinetic Auto Relay with a Longines Automatic. Going from kinetic (which is a mechanically powered quartz system) to automatic (purely mechanical) is in a sense like downgrading from a purely accuracy perspective, but there is something about a watch that is purely mechanical that is hard to describe. It ties in with an old tradition of extremely precise craftsmanship where the variance in the gravity of the earth affects the accuracy of the mechanical movements, and some watches even compensates for this mechanically. Truly amazing.

But today I saw this. Apart from the amazing advertisement, this watch is just beyond insane.