Jan. 12, 2021, 9:54 a.m.
IT | Rants

Fake Reviews

Be careful what you assume when reading reviews online. If you ignorantly google "Best benchtop DMM's" for example, you get this site showing up:

5 Best Benchtop Digital Multimeters

Read through it and it seems a bit lacking but whatever. Now jump to this spot:

Amazon Fluke 8808A 120V 5.5-Digit Digital Bench Multimeter

Is it not interesting to note that:

  1. The Amazon Product description is almost identical to the review description
  2. The "Compare with similar items" list contains 3 out of the 5 items that was reviewed.
  3. The URL from the review site to Amazon has an affiliate URL parameter

It is clear to me this is either automated reviews or hand curated but simply a means to get affiliate cut on the profits. There is no value in the review as it was a simple copy and paste job.

Only use reviews from reputable review sites and do not trust everything you read online.