Aug. 10, 2015, 2:20 p.m.

Best Buy vs Apple Store

When you walk in to a Best Buy here in Canada, and want to buy a $100 external hard drive, the process is as follows:

  1. Take the empty box on the shelf to the Nerd Herd
  2. Wait for about 10 minutes as some computer n00b tries to spell their email address to the customer rep: "All lowercase, no spaces, Jay-Eeee-En-Eye-..."
  3. Have some geek locate the real box with the actual product inside in the back storage room once he is done with the n00b.
  4. Pay for the product.
  5. Complain that you do not want to pay the extra $50 or whatever for installation services as there is nothing to install.
  6. Walk to the security dude at the exit and have him check your receipt and purchased goods, and tick them off one by one.
  7. Leave feeling very good about the trust in humanity and how you were treated.

When you walk in to an Apple Store here in Canada, and want to buy a $500 Time Capsule, the process is as follows:

  1. Walk into the store and locate the product.
  2. Pick it up, take out your phone and scan the barcode.
  3. Walk out of the door smiling because you were not being treated as a would be criminal.